In today’s world, just about anyone can design WordPress websites, thanks to the numerous DIY templated services that emerged in recent years.

But for a truly professional WordPress website in both form and function, you must hire a reputable and reliable web design company. But there’s a challenge. You must navigate all the agencies and individuals offering web design with less reputation and dependency and hit the right ones.

So, what factors should you consider before working with a WordPress website development agency? Here are the nine essential factors to help you find the right ones.

Nine factors to consider

Looking For The Biggest Team

The bigger, the better. Sounds great, right? Not necessarily. Just because a WordPress website development agency employs a hundred team members, doesn’t mean it’s the best fit for you. You may benefit from smaller ones that are comparatively focused and provide the personalized services you deserve. 

When you engage with an established, reputable agency of around 10-20 people, you can be confident that most are knowledgeable and genuinely care about you. 

On the contrary, while larger agencies boast more resources, they may give you longer timelines and higher costs due to the complexity of managing many projects simultaneously. 

Choosing The Cheapest Option

When you opt for an agency that costs low, you pay higher costs in the long run. Suppose agency A charges $1,000/month and generates $2,000 in sales; your profit is $1,000. But another agency, B, charges $5,000/monthly and drives you $15,000 in sales, a profit of $10,000. Working with an agency will benefit you, though they’ll charge more.

So, how would you know which one to hire? Typically, if an agency’s costs are low, they may either undervalue their services or lack the experience. So, instead of considering the price, look for the value and potential return on investment each agency can provide.

Only Considering Local Agencies

If you’ve had a bad experience with your former web dev agency, it makes sense that you now look for agencies within your state. Though not wrong, this approach limits you to connecting with other agencies that offer better services that align with your website development goals.

So, if you explore agencies online, you will know you have access to a vast global talent pool. It’s not like 30 years ago when you were confined to local marketing agencies. You must explore all the options available to benefit your business the most. 

Looking For A ‘We Do Everything’ Agency Without Much Consideration

Initially, most agencies offered a single service and expanded their offerings as they grew. While having one agency handle everything is convenient, you should evaluate the different services they provide. It isn’t necessary that the best design agency also excels in development or marketing.

The pro tip is to review any available case studies related to each service and converse as if you vet separate agencies for each service. This will help you ensure that each aspect of your project is in capable hands.

Not Researching An Agency’s Background & Track Record

While agencies may boast about anything during the first call, what truly matters to you is their track record and accomplishments.

If you’re opting for an agency with no strong brand presence, it should raise a major red flag. Such agencies are often unproven and have less at stake. 

Here is how you can analyze an agency’s background and track record:

• Google the agency to find information.
• Check how long they’ve been in business.
• Research the founders to verify their relevant industry experience if it’s a newer agency.
• Read online reviews from their past clients.

Full Payment Upfront

Are you comfortable trusting a web design service provider asking for upfront payment before starting the project? Not at all. Legit web design companies typically ask for a deposit instead. They agree on a payment plan that continues until your website is fully developed and operational. 

If you encounter a WordPress agency that demands upfront payment, it’s best to steer clear. 

Too Much Tech Mumbo-Jumbo

You’re seeking a professional web designer because you don’t know much about web designing. At this time, some companies use a lot of technical jargon during their pitching. Ultimately, you’ll agree to project details you barely understand and pay for them because of your designer’s recommendation.

So, suppose a prospective web design company dazzles you with complicated terminology and jargon. In that case, it’s wise to pass on them and look for those who communicate in plain, simple English, ensuring you fully understand your agreement.

Web Design-Only Companies

Earlier, building a website often meant hiring a web designer for aesthetics and a web developer for functionality separately. But today, a web design company provides both services.

You should avoid companies focusing only on making websites look good without addressing functionality. Instead, prefer a company that offers a comprehensive approach, ensuring your site looks great and performs well. 

CMS Not Included

Every WordPress website development company you hire should include a built-in content management system (CMS). If it doesn’t provide one, you’re misled. Without a CMS, it’ll be a hassle to edit a website, and you’ll be begging your web design company for multiple edits.

Choose a web design company that incorporates popular CMS platforms like WordPress and SharePoint, etc., to allow you to manage your content easily.

Conclusion

Choosing the right web development agency is crucial for creating your successful WordPress website. With these considerations in mind, you can ensure a partnership that aligns with your vision and goals. 

Avoid these common pitfalls to make a well-informed decision, leading you to a website that looks great and functions effectively, precisely what’s necessary for your business’s expansion.